So if you want to make those people happy, creating a multilingual website is a must. For example, ~90% of respondents in a Gallup survey commissioned by the EU said they prefer to visit websites in their own language whenever possible, and 45% said they just wouldn’t use a language other than their own when online. Your Visitors Prefer to Browse Your Site in Their Native Languagesīeyond helping you get more visitors in the first place, a WordPress translation plugin can also help you offer a better experience to people who are already visiting your site.Īs you’d expect, most people want to browse the web in their native language. Instead, you’re just taking the content you already have and repurposing it into a new language. What’s more, you’re able to do this without creating any “new” content. Both want the same thing – they’re just searching for it in different parts of the Internet.īy translating your site’s content, you give yourself a chance to rank for both queries, which can greatly increase your visibility in Google and other search engines. ![]() For example, an English speaker might search for “guitar lessons”, but a Spanish speaker might search for “Clases de guitarra”. Point being, there are actually a ton of people who are searching for the exact same content and ideas that your site offers…just in a different language. That’s certainly a great starting point, but, as you learned above, only about 25% of the Internet speaks English, with other languages getting even smaller shares. When most people think of search engine optimization (SEO), they think about finding high-traffic keywords in their site’s native language. You Can Increase Your Organic Traffic from Google If you’re still on the fence about whether or not your site needs a WordPress language switcher plugin, consider these two benefits… #1. The 2 Big Benefits of Using a WordPress Language Switcher Plugin In this post, you’ll learn why going multilingual can help your site, what you need to consider before choosing a WordPress language switcher plugin, and step-by-step how to use a simple WordPress plugin to translate your entire site. ![]() ![]() And, with the right tool, you can comprehensively translate all your site’s content, even if you’re running an eCommerce store, online course, membership site or anything else that you’ve concocted with the powerful connections offered by WP Fusion. It can help you create a better user experience and reach more visitors. Looking to use a WordPress language switcher plugin to create a multilingual site? In a world where only ~25% of the 4.3+ billion people on the Internet speak English, translating your site is a great idea.
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